Vayu Labs · Custom tools and connected operations

From event registration
to the next step.

Vayu Labs combines custom applications with self-hosted business tools and managed services. The work connects parts of that system so a registration can lead into customer records, email and course onboarding.

Work by OpenSauce founder Ian Cross with the Vayu Labs team. He is not an owner. Some services run on his personally managed VPS infrastructure.

The work spans more than a website.

A sales page gets someone to an event. The next steps involve registration details, relationship history, email, and access to the right tools or course. Those handoffs are part of the software work.

Vayu's setup includes Vayu Flow and Vayu Breathe, sales sites, TwentyCRM for relationship management, Formbricks for forms and surveys, and automations around Luma events and Loops email.

Give each tool a clear job.

Different hosting choices within one working setup
NeedToolHow it fits
Customer relationshipsTwentyCRMSelf-hosted records and event context.
Forms and surveysFormbricksA Vayu project within a shared self-hosted service.
Registration and emailLuma, n8n and LoopsManaged services connected through hosted automation.
Custom toolsVayu Flow and Vayu BreatheProduct experiences with supporting websites. Breathe also runs as a desktop app.
Sales pagesVayu micrositesHosting chosen per site, including VPS and Vercel.

Two connected paths after registration

Luma → registration webhook → TwentyCRM

For mapped events, a custom service adds or updates the registrant's record and event context. It matches existing contacts by email, rather than treating every registration as a new person.

Luma → n8n → Loops and cohort onboarding

A separate workflow handles registration information in Loops. For configured cohorts, it also adds the participant to the course roster, sends the welcome email and arranges the remaining calendar invitations.

These are separate paths. The evidence does not establish that every registration goes through Twenty before reaching Loops. Event mapping, eligibility checks and the configured cohort determine what runs.

Test the handoff people actually receive.

The September 21 October-cohort rehearsal used a signed test registration. It created the course roster entry, delivered the Loops welcome email and delivered the calendar invitation. The test records were then removed.

The rehearsal exercised the custom onboarding workflow. It did not include a real paid Luma checkout. It also did not create a new marketing contact in Loops, which is a separate step from sending a transactional welcome email.

The result is a connected operating setup.

Vayu has business tools and custom applications that can work together across hosting providers. The value to assess is the reliability of those handoffs and the manual work they replace, alongside their full running cost.

No quantified time saving, revenue lift or net cost saving is claimed here. Personal hosting also creates an ownership and handover question: who controls the accounts, data, backups and future maintenance needs to be explicit.

Evidence reviewed September 23, 2026: live service and public-site checks, the Luma-to-Twenty implementation, and documented September onboarding tests. Flow, Breathe and the Focus sales site currently serve through Vercel. The CRM and Formbricks are self-hosted. Participant records and internal access details remain private.

Bring one recurring handoff.

The $495 Software & Workflow Assessment examines one recurring problem, compares up to three researched options, and gives you a written recommendation with costs and maintenance responsibilities. Implementation is quoted separately.